Idea #3: Take Back Control of Your Restaurant’s Social Proof Many restaurant owners see Yelp and other social review sites as the bane of their existence. Leaving your businesses vulnerable to the whims of nit-picky reviewers can be frustrating. But these sites are not going away and social proof matters more than ever to today’s [...]
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Restaurant Website Strategy Ideas for 2012 and Beyond #2
Idea #2: Get The Basics Right Believe it or not, many restaurant websites fail to execute on the most basic elements that their visitors want to see on their website. And when visitors get frustrated and can’t find what they’re looking, we know what happens… They give up, press the “back” button, and go elsewhere. [...]
SMS Text Message Marketing For Restaurant Owners
See on Scoop.it – Restaurant Marketing Solutions http://ayrshireseocompany.co.uk/mobi SMS Text Message Marketing is the answer to most Restaurant owners prayers when it comes to ensuring a steady stream of … See on www.youtube.com
Independent Restaurant Marketing – 3 Ways To Compete With The Big Boys
See on Scoop.it – Restaurant Marketing Solutions …Be controversial. An edgy advertising campaign is a great way to tell customers you’re different than those corporate chains, and many controversial ad campaigns have the added advantage of drawing local media coverage, which spreads your message for free. Of course, the line between edgy and over the [...]
Restaurant Website Strategy Ideas for 2012 and Beyond #1
Idea #1: Go Mobile If there is one trend that is sweeping the web in 2012 and beyond, it would be mobile websites. That is — having a quality viewing experience for visitors who access your site on their smart phone or tablet. iPhone and iPad aren’t the only players anymore. Today there are Android [...]
26 Tips for Success With Location-Based Marketing | Restaurant Marketing Solutions
See on Scoop.it – Restaurant Marketing Solutions Social, local, mobile are three words marketers are hearing more and more these days. And sometimes we may even hear them uttered together in one breath as SoLoMo. With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding [...]
Mistakes & Lessons Learned From Yesterday’s Restaurant Websites #5
Mistake #5: Failure to Test Your Website on All Browsers & Devices If your browser of choice is Internet Explorer on a Windows 7 laptop with a 13 inch screen and you’re website looks good when you view it, well that’s great. But it doesn’t mean everyone else sees what you’re seeing. Your visitors are [...]
Bridge the mobile marketing gap | Marketing content from Restaurant Hospitality
See on Scoop.it – Restaurant Marketing Solutions The most recent numbers from digital business analytics firm comScore tell part of the tale: there are 101.3 million smartphone users in the U.S. The rest comes via a new survey from Web.com Group: Only 26 percent of small businesses have a mobile-friendly website, and only 14 percent [...]
7 Tips For Social Media on a Budget | Operations content from Restaurant Hospitality
See on Scoop.it – Restaurant Marketing Solutions How a restaurant company addresses social media with limited resources… See on restaurant-hospitality.com
Mistakes & Lessons Learned From Yesterday’s Restaurant Websites #4
Mistake #4: Music on Auto-Play At some point in the last 10 years or so, an annoying trend caught on for restaurant websites. As soon as you open the site, music starts playing automatically, without warning! Bad idea. Here’s why: Visitors to your website are not there to be entertained. They want a pleasant, easy-to-digest [...]


