Pinson Marketing

Restaurant Website Strategy Ideas for 2012 and Beyond #3

Michael Pingree — Fri, 18 May 2012 17:18:28 +0000

Idea #3: Take Back Control of Your Restaurant’s Social Proof Many restaurant owners see Yelp and other social review sites as the bane of their existence. Leaving your businesses vulnerable to the whims of nit-picky reviewers can be frustrating. But these sites are not going away and social proof matters more than ever to today’s customer. So why not leverage your website to take back control over what others say about your restaurant. Here are a few ideas: • Curate positive reviews from Yelp and food critics and present them on your website to create a positive tone. • [...]

Restaurant Website Strategy Ideas for 2012 and Beyond #3 is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

Restaurant Website Strategy Ideas for 2012 and Beyond #2

Michael Pingree — Tue, 15 May 2012 16:28:47 +0000

Idea #2: Get The Basics Right Believe it or not, many restaurant websites fail to execute on the most basic elements that their visitors want to see on their website. And when visitors get frustrated and can’t find what they’re looking, we know what happens… They give up, press the “back” button, and go elsewhere. Here is a rundown of the most important elements your restaurant website should have, and how best to execute them: Food Menu - As discussed earlier, don’t use a PDF. Your food menu should be a central piece of your website. Include titles, descriptions, [...]

Restaurant Website Strategy Ideas for 2012 and Beyond #2 is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

SMS Text Message Marketing For Restaurant Owners

Michael Pingree — Mon, 14 May 2012 16:39:24 +0000

See on Scoop.it – Restaurant Marketing Solutions http://ayrshireseocompany.co.uk/mobi SMS Text Message Marketing is the answer to most Restaurant owners prayers when it comes to ensuring a steady stream of … See on www.youtube.com SMS Text Message Marketing For Restaurant Owners is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

SMS Text Message Marketing For Restaurant Owners is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

Independent Restaurant Marketing – 3 Ways To Compete With The Big Boys

Michael Pingree — Fri, 11 May 2012 01:55:02 +0000

See on Scoop.it – Restaurant Marketing Solutions …Be controversial. An edgy advertising campaign is a great way to tell customers you’re different than those corporate chains, and many controversial ad campaigns have the added advantage of drawing local media coverage, which spreads your message for free. Of course, the line between edgy and over the top is very thin, so proceed with caution. You don’t want to find yourself having to defend something your advertising said that others found offensive. Use several channels. Diversify the places you advertise. Supplement traditional channels like newspapers, flyers, and billboards with newer channels [...]

Independent Restaurant Marketing – 3 Ways To Compete With The Big Boys is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

Restaurant Website Strategy Ideas for 2012 and Beyond #1

Michael Pingree — Thu, 10 May 2012 18:39:47 +0000

Idea #1: Go Mobile If there is one trend that is sweeping the web in 2012 and beyond, it would be mobile websites. That is — having a quality viewing experience for visitors who access your site on their smart phone or tablet. iPhone and iPad aren’t the only players anymore. Today there are Android devices, Windows Phones, and a slew of other phones and tablets in this growing market. Your goal as a restaurant owner should be to make sure your website renders beautifully across all of these devices. There are services that offer a quick-fix “mobile” version [...]

Restaurant Website Strategy Ideas for 2012 and Beyond #1 is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

26 Tips for Success With Location-Based Marketing | Restaurant Marketing Solutions

Michael Pingree — Wed, 09 May 2012 18:04:10 +0000

See on Scoop.it – Restaurant Marketing Solutions Social, local, mobile are three words marketers are hearing more and more these days. And sometimes we may even hear them uttered together in one breath as SoLoMo. With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses? See on www.socialmediaexaminer.com 26 Tips for Success With Location-Based Marketing | Restaurant Marketing Solutions is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

26 Tips for Success With Location-Based Marketing | Restaurant Marketing Solutions is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

Mistakes & Lessons Learned From Yesterday’s Restaurant Websites #5

Michael Pingree — Wed, 09 May 2012 16:24:03 +0000

Mistake #5: Failure to Test Your Website on All Browsers & Devices If your browser of choice is Internet Explorer on a Windows 7 laptop with a 13 inch screen and you’re website looks good when you view it, well that’s great. But it doesn’t mean everyone else sees what you’re seeing. Your visitors are viewing your website from a wide — and growing — variety of environments, all of which render your website differently. Here are just some of the variables that come into play: • Different web browsers. Internet Explorer, Firefox, Safari, Chrome, Opera. Each can display [...]

Mistakes & Lessons Learned From Yesterday’s Restaurant Websites #5 is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

Bridge the mobile marketing gap | Marketing content from Restaurant Hospitality

Michael Pingree — Tue, 08 May 2012 21:10:44 +0000

See on Scoop.it – Restaurant Marketing Solutions The most recent numbers from digital business analytics firm comScore tell part of the tale: there are 101.3 million smartphone users in the U.S. The rest comes via a new survey from Web.com Group: Only 26 percent of small businesses have a mobile-friendly website, and only 14 percent have a standalone mobile website. If you’re one of the holdouts, this disconnect might be pointing to a lost opportunity for your restaurant. First, a couple of caveats. Yes, Internet marketing firm Web.com reaches the conclusion you should start buying services like the [...]

Bridge the mobile marketing gap | Marketing content from Restaurant Hospitality is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

7 Tips For Social Media on a Budget | Operations content from Restaurant Hospitality

Michael Pingree — Tue, 08 May 2012 21:06:51 +0000

See on Scoop.it – Restaurant Marketing Solutions How a restaurant company addresses social media with limited resources… See on restaurant-hospitality.com 7 Tips For Social Media on a Budget | Operations content from Restaurant Hospitality is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

7 Tips For Social Media on a Budget | Operations content from Restaurant Hospitality is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!

Mistakes & Lessons Learned From Yesterday’s Restaurant Websites #4

Michael Pingree — Mon, 07 May 2012 16:54:52 +0000

Mistake #4: Music on Auto-Play At some point in the last 10 years or so, an annoying trend caught on for restaurant websites. As soon as you open the site, music starts playing automatically, without warning! Bad idea. Here’s why: Visitors to your website are not there to be entertained. They want a pleasant, easy-to-digest browsing experience to quickly learn about your restaurant and decide if they want to make a reservation or not (our goal is the former). When music starts playing without warning, your visitor’s first reaction is negative. Even if it’s a pleasant musical choice, their [...]

Mistakes & Lessons Learned From Yesterday’s Restaurant Websites #4 is a post from: Pinson Marketing. Your Oregon restaurant printing, promo and web design source!